Social Media Manager

Team:

Creative

Employment Type:

Full Time

Reporting to:

Dir., Creative Services

This Social Media Manager role requires in-depth knowledge of all mainstream social media platforms. This includes how to post, promote posts, manage comments & responses, and review various performance metrics offered by the platforms.

In addition, the Social Media Manager will be required to stay abreast of current best practices and trends in social media, and proper approach/utilization of each social media platform to maximize audience engagement on behalf of our clients. The work includes concurrently managing several social feeds across different platforms and client brands.

Key Responsibilities

Collaborate with internal teams to create editorial calendars for client social media feeds (inclusive of posts, stories, ads etc.)
At times, edit/update/source/create social media content that aligns with client objectives and follows best practices to achieve visibility and community engagement. Also, collaborate with other team members to generate post content as required (graphics, images, video etc.)
Generate assets required to submit for client review and to our clients respective regulatory review board/committee's.
Manage and incorporate required edits to post content from internal team reviews, client reviews, or regulatory reviews
QA and publish all approved content on the agreed upon schedule
Monitor post engagement/comments and reply as needed (following approved client comment moderation processes and procedures)
Provide analytics teams with any key data, insights or metrics that will be used in reporting post engagement or channel performance
Create documentation and standards for social media channel use workflows, content creation, post management and social media best practices
Consult with other team members on an ad hoc basis to generate posting or social media campaign ideas
Keep internal teams and clients informed about new/emerging social media opportunities and changing platform requirements

Skills Knowledge and Expertise

Experience in the effective management, administration, posting and tracking across various mainstream social media platforms (key focus on brand or product promotion as well as community engagement)
Strong copywriting, copyediting and proofing skills with accurate attention to small details for posts and pre-approved responses.
Adept at managing the finer details (i.e., ensuring posts exactly match regulatory submissions etc.)
2+ years working in a social media specialist or similar role.
Experience in successfully presenting your work to stakeholders and working with diverse sets of feedback
Ability to be self-direct at times, and self-managed to stay on top of details across multiple projects
Strong communication skills (internal and external audiences)
Ability to quickly synthesize data and business requirements to make more informed content decisions
Demonstrated ability for continuous learning, and staying on top of trends in the field of digital marketing and social media engagement