Toolhouse is now a part of CG Life. Read the press release. icon-external-link

What we do.

Culture. Capability. Campaigns. We take a holistic approach to make omnichannel aspirations possible.

Transform your culture and marketing capabilities.

Evolve your approach to marketing.


Helping clients deliver more effective omnichannel customer experiences in the life science space requires a thoughtful approach that carefully integrates culture, process, and technology investments.


SVP, Marketing and Client Engagement

Digital transformation services:

Digital marketing best practices and channel education

Internal process development and workflow definition

Digital strategy and marketing capability roadmaps

Marketing platform implementation (content, personalization, automation etc.)

Digital design systems, templates, and shared functional components

Platform management services for digital operations groups

Marketing data strategy and data capture governance

What good looks like to us.

Marketing touch points are intentionally coordinated and never siloed.
Tactics are designed to align with customer needs at specific points in their journey.
Tactics and content change in real-time as customers move through the funnel.



Customers receive information in their preferred channels and devices.
Sales, marketing and platforms are in sync-creating a complete customer picture.
Campaign effectiveness and outcomes are known-teams are constantly improving.

Channel Engagement Services


Optimization and Reporting Services


Engage your customers with experiences that matter.

Connect with patients and physicians.


The journey to wellness is deeply personal to patients and those that support them. Our work is about more than helping brands stand out. We craft digital experiences that move people to take action.


Director, Creative Services

Digital engagement services:

Research, omnichannel strategy and content strategy

Marketing automation and personalization

Websites, digital services, and mobile applications

Digital content development (copy, video, animation etc.)

Social media management

Email marketing programs

Interactive sales aids (Veeva Certified Partner)

Digital Transformation Services


Optimization and Reporting Services


Optimize your approach with data-driven insights.

Stop guessing and start knowing.


Answering a big question often starts with answering a series smaller ones. Our focus on insights and outcomes helps us and our clients better understand what's working and what's not.


Director, Client Strategy

Optimization and reporting services:

Analytics strategy and tagging methodology development

Conversion analysis and attribution reporting

Ongoing report and insight generation

End-user testing and A/B testing

SEO audits and recommendations

Website accessibility audits

Digital Transformation Services


Channel Engagement Services